- Tuscany, a world-famous region of Central Italy considered the cradle of art and sciences because it is the place where people such as
Leonardo da Vinci, Galileo Galilei, Dante Alighieri, and many other famous people were born.
- Arezzo, ancient Etruscan town of Tuscany where numerous world-famous scientists and artists were born. A few examples are:
Guido Monaco (the inventor of musical notes);
Francesco Petrarca (the most famous translator of Greek and Latin Classics);
Piero della Francesca (the genius of the frescoes painting);
Michelangelo (the greatest sculptor of all time);
Pietro Aretino (the creator of journalism);
Giorgio Vasari (great architect, author of the famous Palazzo degli Uffizi in Florence), and so on.
- Villa Borghini, name of a prestigious noble building located in the northern part of Arezzo, where in 1978 the chemist
Bruno Angilella turned empiric cosmetics into an
innovative cosmetological science, which in 1986 became a Ministerial Patent called
Bio-Scientific Skin Care® and for which in 1994 he was awarded the
Premio Internazionale Scienza Tema Medicina (International Prize for Science Theme Medicine).
Such an innovative science has completely revolutionized the concept of cosmetic products. Like pharmaceutical medicine, also cosmetics, although aimed at a different market, get into contact with skin and with the cutaneous adnexa. Therefore, they have to be specifically tested, both for
safety and
clinical effectiveness. They have to be both certified for scientific strictness and supported by analytic data achieved by verifiable methods.
All VB® products have always been manufactured fully respecting this concept which nowadays, after 30 years, represents the basic criteria of the new European Rules in the matter of misleading and comparative advertising to
protect the health and the purchases of the consumer.
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VILLA BORGHINI®, the name of the company which started manufacturing the Villa Borghini® products.
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VILLA BORGHINI® EUROPA Cosmetic Industry, a 5200 square metres industrial plant which represents the scientific, technical and commercial evolution on a large scale, of the first company VILLA BORGHINI®.
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VB® is the trademark which stands for
VILLA
BORGHINI®.
Look at the map of Villa Borghini ®